What was the purpose of this event?

The idea began with the desire to host a large in-person awards ceremony for the first time in four years. Over this period of time, the Agu. Group has undergone significant changes, and even reached the milestone of 1,000 stores—a groundbreaking achievement in the beauty industry. However, our staff didn’t have the chance to fully grasp the scale of this success. We aimed to create a high-impact event to instill a sense of pride in being part of the Agu. Group.

Additionally, the event sought to introduce participants to the various people who have supported the company since its founding by the chairman, and to convey that their contributions are the foundation of the present.

Why did you entrust us with this event?

It was about trust and reassurance. Creativity often involves abstract and difficult-to-express elements, but we felt that your team shared our sensibilities and could engage in meaningful back-and-forth discussions.

Your visualizations and verbalizations were not only realistic, but also exciting. The way you understood what we wanted to convey, while maintaining consistent communication left a strong impression.

What did you prioritize during the planning process?

We put a lot of effort into the program. Award ceremonies tend to follow a similar flow, often leading people to think, “This is just another awards ceremony.” Our mission was to break through that expectation and deliver an extraordinary, unforgettable three hours.

What challenges did you face while organizing the event?

Balancing the overall structure was a major challenge. The Agu. Group is comprised of various brands and includes remarkable individuals from across the country. We struggled to decide on how to feature them fairly and effectively.

Additionally, we resolved to make no compromises in the creative aspects. If we weren’t satisfied with something, we asked for it to be redone. The trust and open communication we built made us exchange opinions and tackle challenges without taking the easy way out.

What stood out about working with GP?

It felt like working with a cohesive team. While the initial impression was a bit intimidating (laughs), other members stepped in to support the main point of contact, and we received prompt responses even during tight production schedules. This attention to detail and responsiveness, both morning and night, was invaluable.

How did the participants react?

The response was overwhelmingly positive. Observing from the entrance, it was clear from participants’ expressions that the moment they entered the venue they were already feeling moved.

Even participants who had recently opened their own businesses, and may have initially prioritized work over attending the event, expressed no regrets afterward. The post-event survey contained no negative feedback. Many remarked, “This is the most moving event I’ve ever attended,” and some staff were even brought to tears by the experience.

The promotional content we included about the chairman’s journey from his hairstylist days to his starting the company was particularly well-received. Participants commented that it made the chairman feel more approachable.

Was the event’s purpose achieved?

Yes, we believe we delivered an event as close as possible to perfection, showcasing everything we could at the moment.

How do you plan to develop this event in the future?

Given the success of this event, we aim to create something even more remarkable in the future. This experience reinforced the importance of events, making us eager to surpass it the next time.

In the future, we’d like to explore the hosting of events that include stakeholders, such as a party for shareholders. Since this internal event brought such joy to participants, we believe that it could be interesting to design events that offer similar value to shareholders as well.