What was the primary goal of this event?

This time, we exhibited a booth at the Annual Scientific Meeting of the Japanese Society of Oral Implantology. Since our products are geared toward aesthetic dentistry, they are not directly related to implants, so we’ve had very limited involvement with implant-related conferences until now.

However, implantology is a large field within dentistry, and because the treatments are mostly out-of-pocket, many of the attending professionals are interested in cutting-edge technologies. We wanted these dentists to learn about our brand and establish connections with them.

Why did you choose us to produce this event?

We were highly satisfied with a previous event you produced for us, and had great trust in your creativity, so we asked for your support again this time.

What was the most important aspect of this event?

Attracting attendees. Since this was a booth exhibition, we prioritized getting as many people as possible to stop by. We especially wanted to create a setup that encouraged people passing by to enter.

We also had a seminar session, so we wanted to ensure a smooth transition from seminar attendance to booth visits.

What was the most challenging part of organizing this event?

Since this was our first time exhibiting at a booth, there were many unfamiliar elements. We had to consider things like rain protection for the outdoor setup, designing a booth that drew interest, digitizing business cards, and how to collect survey responses efficiently within a short amount of time. There was a lot to think through.

What stood out to you while working with us?

There were some mid-process changes to the budget and other aspects, but you handled them flexibly each time and continued to provide creative proposals.

How did participants respond?

Many people visited our booth, and we were able to collect a large number of business cards. Because this was an implantology-focused academic meeting, most attendees had an interest in various technologies, and many casually stopped by out of curiosity.

Do you feel that you achieved your goals?

Yes, we do. 
We successfully built initial connections with the implantology community, which was one of our primary goals. In addition, we gathered useful insights on what kinds of information participants are looking for, and what draws their interest at a booth exhibition, which was also a valuable takeaway.

How would you like to develop this event in the future?

We’d like to continue building long-term relationships with the academic community. While booth staff actively encouraged people to stop by, we recognized that some attendees were hesitant to engage when approached. For those individuals, it may be a good idea to have sections where they can experience our products independently, or receive one-on-one consultations.

This time, since the theme was focused on implants, many attendees were naturally interested. However, for more general dental exhibitions, the dynamic will be different. We’ll need to explore new ways of appealing to attendees in those broader settings.