What is Airport Fashion?

The term 공항패션 aka “Airport Fashion” is widely known as a casual fashion that stars show at airports. Comfort is essential due to the nature of travel by plane, but they become the target of criticism if it is not stylish at the same time. Idols who have many overseas activities often get their “airport fashion” photographed by the media every time they leave or return to the country. Unlike the glamorous outfits worn on stage, they often appear in casual, which attracts the attention of fans.

Why is airport fashion a big deal?

Top idols sometimes wear items specified by their stylists even in airport fashion. It is not uncommon for high-end brands to sponsor these outfits.

Paparazzi waits for the departure and return of the idols at the either Kimpo or Incheon aiports and the photos are instantly transmitted worldwide.

During this few minutes of exposure while moving from the car and through the airport, items worn by the stars are identified and these items sell out online within a few hours.

Additionally, personal items can be identified from photos shared by K-pop idols on their social media.

How can we incorporate this trend to events?

Incorporating airport fashion content into events can be both innovative and engaging, appealing especially to audiences interested in fashion, travel, or celebrity culture. Below are some insights on how to effectively integrate this theme.

1. Event Marketing and Promotion　

Invitations: You can design your event invitations to resemble boarding passes or luggage tags, setting the tone right from the start.

Social Media Campaigns: Use social media to build anticipation by sharing airport fashion tips, celebrity airport looks, or sneak peeks of the event setup that align with the travel and fashion theme.

1. Interactive and Educational Components:
   • Workshops: Organize workshops or talks that focus on crafting the perfect travel outfit, packing efficiently yet fashionably, or achieving celebrity-like airport looks.
   • Panel Discussions: Host discussions with fashion influencers, stylists, or designers who specialize in creating comfortable yet stylish travel wardrobes.
2. Fashion Integration:
   • Live Fashion Shows: Conduct a runway show during the event featuring casual but stylish fashion suitable for the event. Events are usually long and can take it up a whole day, so fashion is vital for participants to relax and enjoy the event through out the day. Therefore, unlike the ordinary events requiring formal outfits, business events can lean more to casual side and focus more on participants’ comfortability.

1. Pop-up Shops: Collaborate with fashion brands to set up pop-up shops where guests can buy travel-friendly clothing and accessories showcased during the event.
2. Technology and Engagement:
   • Virtual Reality (VR) Stations: Set up VR stations where guests can experience various first-class lounges around the world or virtually try on different airport looks using augmented reality (AR).
   • Mobile App Integration: Develop an event app that allows participants to interact with the content, schedule sessions, view interactive maps of the venue styled like airport terminals, and vote on their favorite outfits or presentations.
3. Thematic Decor and Atmosphere:
   • Venue Styling: Decorate the event space to mimic an upscale airport lounge or an aeroplane cabin, complete with departure boards listing the day’s agenda.
   • Photo Booths: Create photo opportunities with backdrops of airport scenes, such as check-in areas, duty-free shops, or the iconic conveyor belts.
4. Networking and Socializing:
   • Lounge Areas: Design lounge areas that reflect different class sections of an airplane, like economy, business, and first-class, where guests can network according to the ticket class they’ve chosen (mirroring their registration package).
5. Customization and Personalization:
   • DIY Stations: Offer stations where guests can personalize travel essentials like passport covers, luggage tags, or travel pouches.

By focusing on these aspects, you can create a dynamic event that not only entertains but also educates and engages attendees, making the theme of airport fashion a central, cohesive element of the experience.

Conclusion

Airport fashion may seem like a trend exclusive to celebrities, but this style can be incorporated into everything from daily outfits to event attire. ‘Casual but Stylish’ is becoming a trend not only because of celebrity presence but also due to its practicality and suitability for everyday use. In the near future, casual and stylish attire may become the standard attire for event participants.