Hi, this is Ema Matsumoto and in this journal I would like to higlight the interesting phrases in the novel and discuss the reality of the Japanese entertainment based off of the phrases.

Gen Z can not be the main target in Japan

This phenomenon is happening around the globe, not only in Japan. However, this phenomenon is prominent especially in Japan. The Japanese TV industry is targeting the 50s~60s as their main audience, and social media such as TikTok is captured as something owned by Gen Z but it is not recognized as the common social media used among generations.

This divergence in media consumption habits has led to a fragmented communication landscape in Japan, where older generations predominantly rely on traditional media, while younger audiences engage through digital platforms. The lack of overlap between these media spaces further exacerbates generational divides, limiting opportunities for meaningful cross-generational interaction.

Therefore, the Japanese entertainment is not leaning towards the demand of Gen Z; despite the fact that Gen Z is the main consumer of the entertainment business.

Japanese have been doing a “cosplay” that is demanded by the society

The concept of “cosplay” in Japan extends beyond its conventional association with dressing up as fictional characters; it also applies to the way individuals adapt their behaviors, emotions, and even personal identities to align with societal expectations. In this sense, “cosplay” is not just a physical transformation but also an internalized practice of adjusting one’s mentality and outward expressions to blend seamlessly into the collective.

For example, in professional environments, employees may adopt a serious and highly disciplined persona, even if their natural disposition is more relaxed or expressive. In social settings, individuals might engage in self-deprecating humor or feign agreement to avoid disrupting group consensus. Even within families, there is often an expectation to fulfill traditional roles, leading people to suppress personal ambitions or emotional struggles to meet societal and familial expectations.

This type of mental “cosplay” is deeply ingrained in Japan’s cultural fabric, influenced by long-standing Confucian values that emphasize social harmony, respect for hierarchy, and the prioritization of collective well-being over individual desires.

Cosplay culture is known as one of the entertainment forms represented by Japan, but this is also the reflection of the Japanese mentality.

“Typically…”→”Personally…

In Japan, the word “typically” is the common phrase used to explain the situation, and it is a safe word to use to not distract nor disturb the community and the relationships between people. It is very common for Japanese people to mention their opinion by saying, “typically this is how its done” “typically this is how its thought” with out mentioning that it is their true inner feeling.

However, this habitual use of “typically” can also obscure an individual’s true emotions and beliefs. By relying on generalized statements, people may struggle to openly express their personal thoughts, leading to a lack of authentic communication. While this linguistic convention helps maintain social harmony, it can also create an environment where personal opinions and emotions remain hidden, making it difficult for individuals to assert their uniqueness or challenge the status quo.

This mindset unique to the Japanese community has shaped the conservative mindset across generations, however, the lack of confidence to share opinions has been leading to the lag in the change and evolution Japanese entertainment industry.

Conclusion

The Japanese approach to communication and self-expression is deeply rooted in cultural values that prioritize harmony, group cohesion, and social stability. This is reflected in linguistic tendencies such as the frequent use of “typically” to present ideas in a neutral, generalized manner rather than asserting personal opinions directly. This choice of language functions as a protective mechanism, allowing individuals to navigate social interactions without causing friction or disrupting relationships.

Similarly, the concept of “cosplay” extends beyond physical appearance to a psychological adaptation, where individuals modify their emotions and behaviors to align with societal expectations. This unspoken social performance helps maintain order but can also lead to emotional suppression and a struggle for authentic self-expression.

While these cultural norms contribute to a well-structured and cooperative society, they also present challenges, such as difficulty in conveying personal emotions, reluctance to express dissenting opinions, and a tendency to prioritize conformity over individuality. The contrast between “typically” and “personally” illustrates this tension—one that balances the need for social harmony with the human desire for genuine expression.

As Japan continues to evolve socially and technologically, the challenge lies in finding ways to preserve its strong sense of community while creating spaces where individuals feel empowered to express their true thoughts and emotions. A shift toward embracing more personal perspectives, even within the context of traditional values, may help bridge generational divides and foster more open, authentic communication in the future.