Hi, this is Ema and in this journal I want to introduce the novel “The Future of Sustainability × Events” written by Ootaka Ryowa, Matsuno Yoshifumi, Nishizaki Ryuichiro.

Phrase Based on the Above Theme:

“There is a significant difference between Japanese society, where companies and individuals tend to begin with what they can do in step with those around them—such as using reusable bags and bottles—and the U.S.” (p.60)

The stark difference in how sustainability is approached in Japan and the U.S. can largely be attributed to differences in national character. This report will focus on the relationship between these differences and waste production in the two countries.

Thoughts:“The concept of ‘My Bag’ and ‘My Bottle’ doesn’t exist in the U.S.”

Since I always thought it was normal to carry a reusable bottle, I was quite surprised when I first came to a Japanese university and witnessed the massive consumption of plastic bottles. I often saw students routinely purchasing bottled drinks from convenience stores, filling their lecture desks with empty bottles.

Back in the U.S., where I was part of a sports team, I would always bring a reusable water bottle from home, refill it at school, and drink through two bottles’ worth of water daily.
The fact that Japan has to create specific terms like “My Bottle” and “My Bag” and actively promote their use was somewhat shocking to me, as it suggests that these practices are not considered normal.

I began to see my battered reusable bottle—covered in name stickers and tossed carelessly into my bag—in a more favorable light. This taught me that the seemingly rough and individualistic actions of Americans often naturally lead to environmentally friendly behaviors.

“Does Japan’s ‘Omotenashi’ Spirit Generate More Waste?”

Japan is known for its clean and well-maintained public spaces, such as airports and train stations, and its rigorous waste sorting system. Yet, waste seems oddly conspicuous.

Upon reflection, I realized that Japan tends to use an excessive amount of materials for packaging. For instance, when you buy Yoku Moku cookies, the treats are wrapped in cushioning, covered with wrapping paper, placed inside a tin box, further wrapped again, and finally handed to you in a paper bag for carrying. Each cookie is also individually wrapped.

Every time I receive Yoku Moku cookies as a souvenir, I can’t help but feel shocked at how much waste they generate.

In contrast, the seemingly haphazard arrangement of snacks on U.S. store shelves often involves selling products in large bags or minimal packaging. While this doesn’t apply to all cases, I’ve noticed that goods in the U.S. are often provided with fewer resources.

Conclusion:

While I’ve been drawn to Japan’s omotenashi culture since childhood, from a sustainability perspective, it’s clear that this cultural trait could pose challenges. However, since omotenashi is a core part of Japan’s charm, it’s crucial to preserve this culture while working on reducing waste.

The kindness and attentiveness of Japan are important, but incorporating the simple, rough-around-the-edges approach often associated with Americans could provide a valuable opportunity to enhance sustainable mindsets.