A Kickoff Event for Sharing the Next Term’s Policies and Goals, in Order to Present the New Company “ism”

What was the main purpose of this event?
The event was held with multiple objectives, including communicating the next term’s policies and goals, reviewing the previous term’s results, and presenting awards based on business activities. Additionally, one of the most important purposes was the announcement of the Company Ism, which was developed for over a year and a half by all employees.

Why did you choose to entrust this event to our company?
Given the strong track record shown in the MARUHAN Service Grand Prix, and the assurance that we could rely on you to handle the entire production of such a special kickoff conference, we immediately decided to request GP for this project.

While planning this event, what was the key point that you focused on the most?
The key point that we pondered over was how to express the sense of scale throughout the entire kickoff conference.
In particular, this event was meant to serve as an important milestone for us. We considered the high quality and atmosphere of the event to be extremely important for enhancing employee engagement moving forward.
What was challenging about executing this event?
In the end, we did not have sufficient preparation time. We were also faced with the difficulty of incorporating many different pieces of content into a cohesive story, within the limited time available.

Was there anything particularly memorable about our communication or collaboration during this project?
You respected our commitments and values to the fullest while working closely with us, providing generous ideas to help us realize our vision, as if we were true partners.
Even now, we are filled with gratitude for your dedicated support, which was lacking in any hesitation or displeasure, despite what must have been a significant workload.

How did the participants react?
Many employees were moved by the scale of the event, and some expressed with excitement that it made them feel proud of the company once again.
We also received many comments that, because the future direction of the company was communicated in such a grand setting, a strong sense of unity was created across the entire organization.

Do you feel that this event’s objectives were achieved?
The impact of the production you proposed cannot be ignored, and we believe that the kickoff conference turned out even better than we had envisioned.

How would you like to further develop this event in the future?
This event was intended to be a special milestone conference, but moving forward, we would like to carefully consider the format in alignment with the individual purposes of each future event.

MARUHAN North Japan Company 54th Term Budget Achievement Executive Kickoff Conference
April 22, 2025
KICKOFF