Get Ultra-Happy with Your Fave at the Colorful Puroland “Oshi Color” Rooms!

At Sanrio Puroland, a special event called “Colorful Puroland” is now underway, where you can fully enjoy your favorite colors and favorite characters!
The stage is Sanrio Puroland, located in Tama City, Tokyo.
The entire venue is decorated in vibrant colors, and as a limited-time event that lets you indulge in both photo-worthy moments and oshi activities, it’s drawing a lot of attention—especially on social media!

What Is Sanrio’s Special Event “Colorful Puroland”?

“Colorful Puroland” is a limited-time event themed around color, held throughout Sanrio Puroland.
The event runs from Friday, January 16 to Monday, March 16, 2026, and takes place across various areas inside the park.

What makes this event special is that everything—from characters and food to merchandise and photo spots—is unified under a colorful world view.
It perfectly matches the recent trend of “oshi culture × experiential consumption,” making it an event designed not just to look at, but to truly savor the feeling of spending time with your favorite.

So Much to Enjoy! How to Experience Colorful Puroland

Eat, snap photos, and play!
This event is packed with content that will make you want to stop at every turn. From Instagram-worthy photo spots and collaboration exhibits to limited-edition food and merchandise, here are the highlights.

1. Take Photos in a Room of Your Favorite COLOR!

One of the most photogenic attractions is the “Colorful Puroland House,” where you can fully immerse yourself in your oshi color.
Rooms themed in red, blue, pink, purple, and more are meticulously designed by color, and the moment you step inside, you’ll feel your excitement spike with thoughts of “Everything here is adorable…!”

Once inside, the walls, floors, and backgrounds are all coordinated in the same color scheme, making people and merchandise stand out beautifully.
At the giant advertisement-style wall photo spots, simply changing your position slightly can dramatically alter the feel of the photo—so it’s easy to end up taking dozens of shots.
Many visitors line up acrylic stands and plushies for photos, making this a perfect place to capture “oshi color × oshi goods” all at once.

2. Tenimyu 4th in Colorful Puroland

A collaboration with The Prince of Tennis Musical (4th Season) is also being held.
Exclusive exhibits and productions blend Puroland’s bright, pop-filled atmosphere with Tenimyu visuals—an experience you can only have here.
Fans may find themselves thinking, “I can’t believe I get to see this character in this space…”
It’s a collaboration that naturally brings together Sanrio fans and theater fans alike, making it a truly compelling fusion of cultures.

3. “Adrosa Tormarie” Makes Her First Appearance at Puroland!

The popular character Adrosa Tormarie makes her very first appearance at Puroland.
Her romantic, slightly gothic aesthetic combined with Sanrio’s signature cuteness creates visuals that resonate with both oshi fans and fashion lovers.
The exhibit area is designed to encourage visitors to linger, and the more closely you observe the details, the deeper you’re drawn into Adrosa Tormarie’s world!

4. Meet Characters in Colorful Limited-Time Costumes!

Special greetings are also available with characters dressed in colorful, event-exclusive costumes inspired by “Colorful Puroland.”
Participants receive an original sticker set as a novelty gift—something fans won’t want to miss.
Comparing photos taken before and after the greeting really highlights the special feel of these limited costumes.

5. A Special Space with Rainbow-Colored Kuromi

At the “Sparkly ★ Kuromi Room Special Greeting,” you can meet Kuromi in a rainbow-colored costume you’d never expect from her usual look, all within a specially designed space.
The background, lighting, and costume are all perfectly coordinated, making every angle photogenic.
Even the waiting time is part of the fun—the immersive design ensures that every moment feels like part of your oshi experience.

6. Colorful, Limited-Time Food Menus That Are a Feast for the Eyes

Of course, the event’s limited-time food follows the “colorful” theme as well.
The vibrant sweets and drinks are fun just to photograph and are perfect for social media.
Many guests choose menus to match their oshi color, enjoying different combinations each visit—“Pink today, blue next time!”—which is part of the charm.

Complete Your Oshi Activities with Limited-Time Merchandise!

A wide range of limited-edition items—such as mascots and bromide cases—are available, all designed to make you think, “I want to take photos with this!”
Many visitors enjoy the event first, then grab some merchandise and go back for another round of photos, completing the full oshi experience from start to finish.

In Closing

“Colorful Puroland” is a special, limited-time event where you can enjoy your favorite colors, favorite characters, and photo-worthy moments all at once.
It’s the kind of experience that makes you think, “Next time, I want to go around with a different oshi color…”
If you want to fully enjoy your oshi activities, why not visit during this event period?

See you again!