JAPAN’s Summer Scene is Back

After the pandemic, Japan’s hot summer events are slowly returning to their former energy — or,,,, perhaps becoming even more vibrant! The combination of deep-rooted tradition and contagious enthusiasm makes Japanese summer truly one of a kind.

If you’re planning a trip to Japan, joining these events could become one of the most memorable parts. In this article, I’ll introduce three must-see experiences: Fuji Rock Festival, the Sumidagawa Fireworks Festival, and the Ueno Summer Festival.

Are you feeling HEAT, or is it BEAT?

Held every summer in the lush mountains of Niigata, Fuji Rock Festival is one of Japan’s largest and most beloved outdoor music events. Since its debut in 1997, it has drawn music lovers from around the world with its diverse lineup, featuring everything from international rock legends to cutting-edge indie artists.

What makes Fuji Rock truly special is its location — surrounded by forests, rivers, and fresh mountain air, the festival offers a rare chance to enjoy live music while immersed in nature. Festival-goers camp under the stars, enjoy local food, and even take forest walks between stages.

For many, Fuji Rock is not just a music festival, but a summer ritual — a perfect blend of music, nature, and community.

Flowers in the Night Sky

If you’re looking for a truly unforgettable summer night in Tokyo, the Sumidagawa Fireworks Festival is a must-see. Held along the Sumida River near Asakusa, this iconic event has its roots in the Edo period and remains one of the most beloved fireworks displays in Japan.

Every year in late July, over 20,000 fireworks light up the Tokyo sky, reflecting beautifully over the river. The event attracts hundreds of thousands of spectators, many dressed in traditional yukata (summer kimono), creating a festive and nostalgic atmosphere.

What makes Sumidagawa unique is its mix of tradition and artistry — the first venue hosts a fireworks competition between top creators from across Japan, while the second venue features rapid-fire displays that dazzle the crowd.

For the best experience, try watching from a nearby rooftop bar, booking a spot on a yakata-bune (traditional boat), or simply joining the lively crowds along the riverside.

Feel the Energy of Local Festival

Tucked away in the heart of Tokyo, the Ueno Summer Festival offers a more intimate and traditional take on Japanese summer. Held throughout July and August around Ueno Park and Shinobazu Pond, this month-long celebration captures the nostalgic charm of Japan’s local matsuri (festivals).

From colorful bon odori (traditional group dances) to lively street performances, antique markets, food stalls, and glowing lanterns lining the paths, the festival has something happening almost every day. It’s a rare opportunity to enjoy Japan’s local culture right in the middle of the city — no ticket or reservation required.

Take a stroll around the pond, try classic festival snacks like yakisoba and kakigōri (shaved ice), and enjoy the slower, warmer pace of Tokyo’s summer nights. For visitors looking to experience “everyday Japan” with a festive twist, Ueno’s summer matsuri is a hidden gem.

Japan’s Hot Summer is Already There!

From the electrifying energy of Fuji Rock in the mountains, to the dazzling sky over the Sumida River, and the nostalgic charm of Ueno’s local matsuri — Japan’s summer events offer something for everyone. Whether you’re a music lover, a culture enthusiast, or simply looking to experience something unforgettable, these festivals showcase the heart and soul of a Japanese summer.

At GLOBAL PRODUCE, we are proud to be part of the creative teams behind some of these incredible experiences. Through thoughtful design, seamless execution, and a deep respect for both tradition and innovation, we help bring events to life that resonate with audiences from around the world.

If you’re visiting Japan this summer — or planning an event of your own — we hope this guide inspires you to dive into the season and create memories that last a lifetime.