Fans Rejoice: “SEGA STORE TOKYO” Has Opened!
Hello everyone, this is Miyanaga from GP.
When it comes to Japan’s world-class entertainment, there are many things to be proud of—but one that can never be left out is the vast variety of games starring beloved characters! Among them, SEGA stands out as a true icon, captivating the world with its wide range of game genres. Now, SEGA has opened its very first flagship store in Japan — “SEGA STORE TOKYO” in Shibuya!
A Place to Experience the World of SEGA
Opened on July 18 at Shibuya PARCO, “SEGA STORE TOKYO” quickly became a hot topic among gaming and pop-culture fans even before its debut.
Following the opening of “SEGA STORE SHANGHAI” in May 2025, this marks SEGA’s first flagship store in Japan—a must-visit location embodying SEGA’s transmedia strategy.
The appeal of this store lies in two main things: the visual expression of creativity and a huge selection of exclusive character goods that can only be found here—over 800 different items (!!) in total! It’s no wonder the store is drawing attention from around the world. I’m so glad to live in Japan!
Already Gaining Global Attention
The store is located on the 6th floor of Shibuya PARCO in “CYBERSPACE SHIBUYA.”
This area is one of the busiest tourist spots in Tokyo, visited by countless people from all over the world—truly a global hub.
This store brings together games, characters, manga, and other cultural content, making it a new mecca for digital culture enthusiasts around the globe.
Not only in Japan but also from overseas, people are flocking to this new cultural hotspot showcasing the best of Japanese content—earning it widespread global attention.
Highlights of “SEGA STORE TOKYO”
If you visit SEGA STORE TOKYO, there are two major highlights you should definitely check out:
- The immersive space design powered by cutting-edge technology that brings encounters with diverse SEGA IPs to life.
- The massive product lineup, featuring more than 800 items.
Japan’s First Ultra-Large 3D Hologram Display “3D GHOST 200z”
The first thing that catches your eye upon entering the store is an awe-inspiring ultra-large 3D hologram display.
It features legendary SEGA IPs such as Sonic the Hedgehog, Yakuza (Ryu ga Gotoku), Puyo Puyo, Project SEKAI, Persona, and Metaphor.
Don’t Miss the Exclusive Merchandise
SEGA’s flagship store, which develops its rich IPs across games, media, and merchandise, showcases an incredible lineup of products.
Among them, the exclusive items and new releases available only here are must-sees.
SEGA STORE Exclusive: Sonic the Hedgehog × Kosuke Kawamura Art Toy
Renowned collage artist Kosuke Kawamura designed SEGA’s iconic character Sonic the Hedgehog using his signature shredder and collage techniques.
This limited-edition SEGA STORE collection is a must-have for fans and art lovers alike!
SEGA STORE Exclusive: BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400%
To commemorate the store’s opening, a special BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400% figure has been released in collaboration with MEDICOM TOY.
New Plush Series: “SEGA Cooro™ (Ko~ro)”
Meet “SEGA Cooro™ (Ko~ro),” a brand-new line of adorably round plush toys.
The first lineup includes six characters from Sonic the Hedgehog—Sonic, Tails, Knuckles, Amy, Shadow, and Dr. Eggman—plus three from the Yakuza series—Kazuma Kiryu, Ichiban Kasuga, and Goro Majima!
In Closing
Located in Shibuya, a district bustling with visitors from Japan and abroad, SEGA STORE TOKYO is a place where anyone can dive deeper into the charm of SEGA’s IPs.
Not only can you experience SEGA’s unique world, but its photogenic interior is sure to dominate social media feeds.
As a flagship of one of Japan’s greatest entertainment giants, the store promises excitement for everyone—from kids to adults, from gamers to culture lovers.
Next time you’re in Shibuya, stop by to research space design trends, get inspired, or simply enjoy the experience!
See you next time.
Board Member, CMO, Executive Producer
