GP MARKETING TEAM Officially Launches with a Strategic Growth Retreat

Hello! This is Ishida, now in my second year at GP.

In March of this year, GP officially launched the GP MARKETING TEAM.

This team was established as a company-wide initiative aimed at strengthening GP’s marketing capabilities across three key areas: Web, Public Relations, and Digital Transformation (DX).

To kick off this initiative, we held a two-day, one-night retreat with the participation of several valued partners who regularly collaborate with us in the fields of marketing and web development.

The retreat was built around three key objectives:

• Strengthen team unity
• Define and articulate GP’s unique strengths
• Generate ideas that will drive GP’s next stage of growth

Although we only had two days together, we dedicated meaningful time to deep discussions and thoughtful collaboration.

Workshop 01 | How Can We Grow GP into a ¥10 Billion Company?

Our first theme was:

“How can we grow GP into a ¥10 billion company?”

At first glance, it may seem like an overly ambitious question. However, at GP, we believe in aiming far in order to think bigger. By setting bold goals, we challenge ourselves to discover new perspectives and innovative ideas that might not emerge otherwise.

During our discussions, one particularly interesting perspective emerged: rather than viewing events as one-time initiatives, we should position them as strategic tools that support our clients’ long-term growth and business objectives.

It was an inspiring conversation that highlighted the potential for GP to create value beyond the traditional role of an event production company.

Workshop 02 | Defining GP’s Strengths

The next workshop focused on a critical challenge:

How do we clearly articulate what makes GP unique?

As communication channels continue to evolve and AI becomes increasingly integrated into business operations, it is more important than ever for companies to clearly communicate their strengths and the value they provide.

One key realization from our discussions was that many of the words, concepts, and values we use internally every day may not carry the same meaning for people outside the organization.

That is why it is essential to communicate our strengths in a way that anyone can easily understand. This workshop gave us an opportunity to revisit one of the most important aspects of branding: expressing who we are through clear, accessible language.

Workshop 03 | Defining Milestones and Action Plans

Our final workshop focused on setting milestones and translating ideas into concrete actions.

The GP MARKETING TEAM consists of three core areas: Web, Public Relations, and DX. Building on the discussions from the previous sessions, we examined what each area should achieve during this fiscal year and identified the specific actions required to reach those goals.

Because the team had already aligned on a shared vision and direction, the conversations within each area became highly constructive, practical, and forward-looking.

Reflections on the Retreat

One of the biggest outcomes of this retreat was the sense that our three focus areas—Web, Public Relations, and DX—began to function not as separate initiatives, but as parts of a single, connected team.

In our day-to-day work, we are constantly responding to client needs and making decisions at speed. This agility is one of GP’s strengths. At the same time, some of the ideas and breakthroughs needed to move an organization forward cannot be created solely through routine operations.

Where are we heading as a company? What are our greatest strengths? What should we prioritize today? What new possibilities can emerge when departments work together?

Creating dedicated time to step back and explore these questions in depth proved incredibly valuable. It helped align our perspectives, generate new ideas, and improve the quality of the actions we take moving forward.

Challenges and opportunities that are difficult to recognize in short meetings or daily conversations often become visible when people take the time to engage in meaningful dialogue. This retreat was far more than a team event—it was an important investment in GP’s future.

The GP MARKETING TEAM will continue turning the insights and actions gained from this retreat into tangible results, driving initiatives that contribute to the growth of the entire company.