GP Comes Together for Another Community Cleanup!

GLOBAL PRODUCE (hereafter referred to as GP) once again brought its employees together this year for a cleanup activity around our office in the Shibuya–Omotesando area!

As a supporting partner of World Cleanup Day since 2023, GP continues to take part in this global initiative. In this article, we’ll share a look at this year’s cleanup activities and our ongoing commitment to sustainability!

What Is World Cleanup Day? A Global Movement Bringing People Together

World Cleanup Day is a global environmental initiative that brings people around the world together for cleanup activities, centered around September 20, which is officially recognized as a United Nations International Day.

People from different countries, communities, and generations come together with a shared goal: keeping their communities clean through their own actions.

GP also supports this initiative, putting sustainability into practice in our own community under the philosophy of “Think Global, Act Locally.”

Coming Together Again This Year! Cleaning Up Our Neighborhood

Once again, GP members stepped out of the office and into the streets of Shibuya and Omotesando for a community cleanup!

Our Cleanup Route

Walking along familiar streets while picking up litter can lead to some surprising discoveries.

Even in neighborhoods that appear clean at first glance, a closer look reveals litter tucked away along sidewalks, hidden in bushes, and scattered in unexpected places.

Although our team members usually focus on their respective responsibilities in event planning, production, and management, this time everyone came together with one shared goal: making our neighborhood a cleaner place.

For this year’s activity, we also wore our original GP coach jackets!

Dressed in matching jackets, our employees walked through the neighborhood and worked together to collect litter. The activity naturally sparked conversations and provided a great opportunity for team members to connect and strengthen their relationships.

You can learn more about our original GP coach jackets in this article!

Of course, a cleanup doesn’t end with simply picking up litter. Properly sorting and disposing of the collected waste is just as important.

This year, we once again received support from the Aoyama Oval Building, where GP’s office is located, in sorting and disposing of the collected waste. (A big thank you to everyone at Aoyama Oval Building for your cooperation!)

Turning Small Actions into a More Sustainable Future

At GP, we are committed to contributing to a more sustainable society through our work in the event industry. As part of this commitment, we promote a variety of initiatives aligned with the Sustainable Development Goals (SDGs) through our “Bring Happiness Project.”

Our efforts range from reducing waste materials during event production and using sustainable resources to adopting cleaner energy and improving waste separation in our office. These initiatives extend across both our business operations and the small actions we take in everyday life.

This year’s community cleanup is another important part of those efforts.

Sustainability isn’t about doing something extraordinary just once. It’s about being mindful of our choices and consistently taking action in our daily lives and work.

As a company that creates extraordinary experiences through events, we believe it’s equally important to value the everyday environments and local communities that make those experiences possible.

“Think Global, Act Locally” — keeping the world in mind while starting with the community right around us.

Moving forward, GP will continue to value the small actions of each employee and work toward a more sustainable future, both through the events we produce and in our everyday lives!

・World Cleanup Day Japan
・World Cleanup Day Global Headquarters