We Designed the GP Coach Jacket!
Hello everyone! This is Kawashima, now in my third year at GP.
Spring has come and gone, and the weather is gradually becoming warmer. That said, there are still occasional chilly days. So today, I’d like to introduce something perfect for those moments—an item created right here at GP!
Recently, we decided to produce our very own original GP coach jacket. Much like our AI Perspective Design Competition, the jacket design was selected through an internal company contest. Today, I’d like to share the story behind how it came to life.
It All Started with a Word from the President
One day, Yamamoto from our Administration Division came to the office wearing a stylish coach jacket from Yohji Yamamoto × Neighborhood.
After seeing it, our CEO immediately said:
“That’s creative! Let’s make one for GP too!”
Not long after, an announcement was posted on the company-wide Slack channel, and the project officially began.
A Heated Design Competition
On the very day the contest was announced, several design proposals had already been submitted. That’s the power of being a SPEED COMPANY.
The submissions varied greatly in style. Some designs visually expressed GP’s philosophy, while others embraced a premium, fashion-brand-inspired aesthetic. Each entry reflected the unique creativity of its creator, making the competition both exciting and inspiring.
The Final Design
The following elements were ultimately selected for the final jacket design.
Back Design: Yamatsuta’s Concept
The back features an emblem-style design created by Yamatsuta.
His comment on the design was:
“The theme is ‘ONE GP’—the concept that people will most strongly feel and experience when wearing this jacket.”
The design evokes the feeling of a NASA mission patch or a united alliance emblem, creating a bold and ambitious impression. It feels perfectly suited to the spirit of Global Produce.
Below the Collar: Maeda’s Concept
This design features the years from GP’s founding to the present day.
With a look reminiscent of an American license plate, it carries a distinctive vintage-inspired atmosphere. It quickly became one of the most popular designs within the company and was widely praised as being “very GP.”
Front Lower Right: Yamamoto’s Concept
This design is simple yet highly impactful.
Inspired by industrial product markings, it reflects a professional mindset that refuses to compromise on quality. The strong typography and direct messaging create a powerful visual statement.
Front Chest: Kawashima R.
This is the design I personally created.
My goal was to create a symbolic visual identity for GP by incorporating various meaningful numbers and graphic elements.
- Oval Shape – Represents our origins in the Oval Building and our mission to communicate the value of events to the world.
- 35.6625° N / 139.7091° E – The coordinates of our office.
- 50 PROS. – Symbolizing a team of 50 professionals.
- DIV – Representing the unique characteristics of each production division within GP.
Closing Thoughts
What did you think?
As an event production company, GP continuously strives to enhance creativity across the entire organization. This design contest became a great opportunity to encourage creative thinking while bringing everyone together around a shared project.
At Global Produce, the creative brand we build is not created by a single individual—it is shaped collectively by the people who work here.
And if you happen to want one of these jackets, feel free to let me know! I’ll be happy to make a request to our CEO on your behalf.
SUPERVISED BY
A collective of event production professionals handling the planning, production, and management of over 250 events annually.
From internal gatherings like shareholders' meetings, anniversaries, and award ceremonies to external PR events and exhibitions, we design and deliver optimal communication solutions. Whether in-person, online, or hybrid, we give form to the messages companies wish to convey.
